Monthly Archives: June 2011

What’s that up on the screen? It’s a bird, it’s a plane, it’s a visual, no, wait…it’s a handout!!

The single, biggest step we can take to improve our presentations is to recognize the difference between a visual and a handout. A visual is the image projected on the screen while we verbally deliver our presentation. A handout is … Continue reading

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What data are you collecting? More important, why?

Problem Solving means understanding our markets and operations better than the competition. It means connecting the dots between the little things we do every day and the outcomes we hope to produce. It means understanding causal relationships – at a … Continue reading

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Connecting the dots with Seth

I’m a fan of Seth Godin, the marketer extraordinaire. Actually, a big fan. But I don’t always agree with everything he says (that’d be odd). Seth’s blog entry this past Saturday, titled “Are You a Scientist?” gave me reason to … Continue reading

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Love Thy Customer! Another Larry David moment

“The customer’s always right.” “The customer is king.” “Obsess over the customer!” These clichés seem so fundamentally obvious, they aren’t even worth discussing. Everyone understands the importance of the customer, right? Who isn’t focused on customer service these days? Consider … Continue reading

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